Volunteers

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Katharina Paoli

Katharina Paoli

Sweden

Katharina Paoli is an entrepreneur, public speaker and nudging expert with a passion for behavioural design and sustainable business. She is the founder and CEO of Nudgd, which has a mission to make sustainable choices easy by combining behavioural psychology and digital solutions. Katharina is also the founder and chair of A Win Win World, a co-creation platform promoting action for a sustainable future; and chair of Nudging Sweden, a network that aims to initiate, manage and promote behavioural change for a sustainable future. As founder of the Wildflower Group, she helps businesses and startups to develop sustainable business models.